What You’ll Be Scored On

Strategy
Assess how you shape communications direction, set priorities, and connect your messaging to what your organization is actually trying to accomplish.

Branding and Marketing
Find out how ready you are to lead a consistent brand and marketing that grows awareness and rallies support, not just produce the pieces.

PR and Earned Media
Measure your skills in securing media coverage, managing public perception, and amplifying your organization’s voice.

Internal and Executive Comms
See how you facilitate communication within your team, build executive trust, and influence leadership decisions.

Crisis Comms
Understand your readiness to lead with clarity, confidence, and speed when your organization faces a crisis.

Business and Financial Fluency
Gauge your grasp of financial drivers, budget advocacy, and how communications supports organizational sustainability.

